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The #1 Reason Your Dog is Licking Their Paws, Itching or Scratching (And How to Make It Stop)

Veterinarians now know that poor gut health can trigger inflammation across the body — especially the skin. A study published in BMC Microbiology (April 2025) found that restoring gut balance with probiotics significantly reduced skin issues like paw licking, itching, and redness in dogs.

Sources: Probiotics Ameliorate Canine Atopic Dermatitis by Modulating Gut Dysbiosis - BMC Microbiology, 2025

Itching. Licking. Scratching. Diarrhea. They All Might Be Coming From the Same Place — Your Dog’s Gut.

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Most pet parents treat these symptoms one by one — creams for itching, meds for diarrhea, or sprays for odor. But here’s what they don’t realize:

These are not separate problems. They’re all signs of one thing: a gut that’s out of balance.

When bad bacteria overpower the gut, it leads to inflammation — and the first place it shows up is your dog’s skin, stool, and breath.

📊 In fact, studies show over 60% of dogs with skin issues also suffer from hidden digestive problems.

Sources: Hoffmann et al., 2014 – PLoS ONE; Veterinary Practice News, 2021

How K9 Vitality Probiotics Help Break the Cycle of Itching, Licking & Discomfort — From the Inside Out

We don’t believe in quick fixes. K9 Vitality Probiotics are designed to support your dog’s health from the gut outwards — so you see real, lasting changes in their skin, digestion, energy, and mood.

How K9 Vitallity Probiotics helps:

  • Restores Gut Balance Naturally: With 12 carefully selected probiotic strains, our formula helps kick out harmful bacteria and supports the growth of good bacteria — so your dog’s gut can finally calm down.
  • Reduces Itching and Skin Flares: By improving gut health, probiotics help reduce inflammation throughout the body, alleviating discomfort like itching, paw licking, and skin rashes.
  • Boosts Immunity & Resilience: A healthy gut strengthens your dog’s natural defenses — helping them fight off allergies, infections, and flare-ups more effectively.
  • Improves Digestion & Nutrient Absorption: Better digestion means fewer tummy troubles — and more energy, better poops, shinier coats, and a happier dog overall.
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Real Pet Parents. Real Results.

How K9 Vitality Helped Dogs Break Free from Itching, Licking & Discomfort.

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✅ VET-APPROVED

"I am practicing veterinary medicine from past 7 years. I tried K9 Vitality probiotics on our pets and also used it for 2 months for patient's dogs as well. The response is fabulous, pet parents are very happy with the supplements. I love recommending this product. I've seen many other probiotics earlier but this one is really amazing in terms of results”

Dr. Deepanshi Kashyap

M.V.Sc | 7+ years experience

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Pet parent: Soma Gor

Before: Severe scratching, dry skin, and constant paw licking

After: “Within 45 days, their skin calmed down and they stopped scratching. I stuck to the feeding guide, and honestly, it worked. Even my fussy eaters loved the taste!”

✅ Verified Review: "Initially when I introduced the product my kiddos were taking time to adjust and I maintained the scoop as per meal and was consistent mark my words within 45 days you'll see the shift my kid was facing severe scratching and dry skin issue paw licking i could actually see the change and beside that my kiddos love the supplements soon I'm starting bone health powder also Im trusting this product so much because it actually helped my fur babies to come out of the problem. Thank you so much for introducing such products. It requires consistency and dedication as well as trust with the product the changes will be visible thank you so much."

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Pet parent: Sowrabha

Before: Low energy, excessive shedding, poor gut health

After: “Just switching to home-cooked meals wasn’t enough. But K9 Vitality made a visible difference in 4 months — energy up, coat healthy, and no more shedding.”

✅ Verified Review: "I took my dog off kibbles recently and switched him to home cooked meals. I'm a vegetarian and the most I can do for my dog is a veg diet with egg. But it wasn't enough and he had problems with his gut health and excessive shedding. That's when I started him on K9 vitality. I've seen visible improvements in his gut health, skin and coat health and his overall energy in just 4 months. I give him 2 scoops per day mixed with his food and there have been no complaints."

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Pet parent: Sakshi

Before: Chronic paw licking, smelly breath, and messy poops

After: “Now his poop is perfect, his breath is fresher, and the licking is gone!”

✅ Verified Review: "My 2 yr golden retriever is a very naughty pup, he eats everything that he sees in his way, and he had really bad gut health. After using your probiotics my dog’s poops are so much better! His paw licking & breath has also improved which i am really happy about! Overall i give you guys 10/10 just please don’t ever stop making these :)"

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Pre + Probiotics & Gut Health For Dogs
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Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
probiotics of dog with food
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs
Pre + Probiotics & Gut Health For Dogs

Pre + Probiotics & Gut Health For Dogs

Promotes Gut Balance

Improves Skin & Coat

Supports Daily Immunity

A powerful, vet-approved blend packed with 4 billion CFUs of probiotics, prebiotics, and natural enzymes per scoop. Specially formulated to address common issues like paw licking, digestive discomfort, skin sensitivities, and more, it’s crafted with carefully selected, all-natural ingredients.

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A powerful, vet-approved blend packed with 4 billion CFUs of probiotics, prebiotics, and natural enzymes per scoop. Specially formulated to address common issues like paw licking, digestive discomfort, skin sensitivities, and more, it’s crafted with carefully selected, all-natural ingredients.

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Third  Party Tested

Vet approved and third party tested for highest safety standards

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90 day money back guarantee risk free!

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Customer Reviews

Based on 145 reviews
72%
(104)
15%
(22)
6%
(9)
2%
(3)
5%
(7)
B
Bhumika Rawat

Worked really well for my shih tzu. She's more energised and playful.

D
Divya
Recommended

It was good ....my dogs were having their food when I added this

A
Anonymous
Improvement took time but showed massive good results

Initially when I introduced the product my kiddos were taking time to adjust and I maintained the scoop as per meal and was consistent mark my words within 45 days you'll see the shift my kid was facing severe scratching and dry skin issue paw licking i could actually see the change and beside that my kiddos love the supplements soon I'm starting bone health powder also Im trusting this product so much because it actually helped my fur babies to come out of the problem. Thank you so much for introducing such products. It requires consistency and dedication as well as trust with the product the changes will be visible thank you so much.

K
Kim malhotra
Awesome product my furr baby has lot of problems it really helped

My furr baby has lot of problems it really helped

S
Sanjukta Mitra
Highly recommended product to pet parents

Luchi ate up her whole meal with the probiotic.She has stopped licking her paws and fur looks healthy.I think it is helping the rashes too.I am happy with the product and would recommend.Thanks

N
Neha
Miraculous changes

My dog use to suffer from constipation. I read about k9 pre and probiotic on various websites. I read reviews and thought of giving it a try. In 1st month he did suffer from the same quite a lot but in 2nd month it worked really well on him. Now he does not suffer from the same. Also he loves to eat this supplement as well. One needs to be patient, instant result is not always a key to judge any product. Also it is clearly written on the product how it works so atleast 3 months should be given to it to see the results. I am sure that I am going to continue with the product as it has worked really well on my pet.

A
Aditi Chawla
Amazing product

My beagle was having a lot of skin issues since one year. I had been giving him so many meds and applying lotions but nothing worked. Then I thought of changing his diet. This probiotic along with some homemade food did wonders for his skin and coat in one month only! Hair fall has reduced and no itching or flaky skin. Going to reorder.

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