Privacy policy
Last Updated: April 16, 2026
K9 Vitality ("we," "us," or "our") is a brand operated by EcomHeat, a sole proprietorship owned by Aman Arjun Patial, registered under GSTIN 27EIAPP1496K1ZS, with its principal place of business at HD-143, WeWork Enam Sambhav, C-20, G Block Rd, G Block BKC, Bandra East, Mumbai, Maharashtra 400051, India.
This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website (k9vitality.in), use our services (including K9 Health Companion, our quiz, and customer support), or interact with us through any channel.
This policy is published in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020.
This policy is currently available in English. A Hindi version will be made available in accordance with the requirements of the DPDP Act.
1. Personal Data We Collect
We collect the following categories of personal data:
a) Information You Provide Directly
| Data Type | When Collected | Purpose |
|---|---|---|
| Name, email, phone number, shipping address | When you place an order or create an account | Order processing and delivery |
| Payment information | During checkout | Payment processing (handled by Razorpay/Shopify Payments) |
| Dog's breed, age, weight, health information | When you use our quiz or K9 Health Companion | Product recommendation and general wellness information |
| Messages and inquiries | When you contact us via chat, email, or WhatsApp | Customer support |
| Survey responses | When you participate in our surveys | Product improvement and customer insights |
b) Information Collected Automatically
| Data Type | How Collected | Purpose |
|---|---|---|
| Device type, browser, operating system | Through your browser | Website functionality and troubleshooting |
| IP address | Through your browser | Security, fraud prevention, and approximate location for service delivery |
| Pages visited, time spent, click patterns | Through analytics tools | Understanding how customers use our website to improve their experience |
c) Information from Third Parties
We may receive information from our service providers such as Shopify (e-commerce platform), payment processors, and delivery partners in connection with your orders.
d) Session Recordings and Analytics
We use analytics tools (such as PostHog) that may record your interactions with our website, including mouse movements, clicks, scrolling, and page navigation. These session recordings help us understand how customers use our website and identify areas for improvement. Session recordings do not capture your passwords or payment details.
2. How We Use Your Personal Data
We use your personal data for the following purposes:
| Purpose | Legal Basis (DPDP Act) |
|---|---|
| Processing and fulfilling your orders | Consent (your purchase is an affirmative action) |
| Communicating about your orders (confirmation, shipping updates, delivery) | Legitimate use (S.7(a) — voluntarily provided for this purpose) |
| Providing customer support | Legitimate use (S.7(a)) |
| Sending marketing communications (product updates, offers, educational content) | Your explicit consent (separate from order processing) |
| Operating K9 Health Companion and our quiz | Your explicit consent at the point of use |
| Improving our products and services | Legitimate use, with anonymized/aggregated data where possible |
| Preventing fraud and ensuring security | Compliance with law (IT Act, 2000) |
| Complying with legal obligations | Compliance with law (GST Act, Consumer Protection Act) |
We will NOT use your personal data for any purpose other than what is described above without obtaining your separate consent.
3. Consent
How We Obtain Your Consent
We obtain your consent through clear, affirmative actions: - At checkout: By placing an order, you consent to the processing of your data for order fulfillment. Marketing communications require a separate opt-in. - At quiz/K9 Health Companion entry: By starting the quiz or using K9 Health Companion, you consent to the collection of your dog's health information for the purpose of providing general wellness information and product recommendations. - For marketing: We will only send you marketing communications if you have explicitly opted in. You may opt out at any time.
How to Withdraw Your Consent
You may withdraw your consent at any time by: - Clicking the "Unsubscribe" link in any marketing email - Emailing us at hello@k9vitality.in with the subject "Withdraw Consent" - Contacting our Grievance Officer (details below)
When you withdraw consent, we will stop processing your personal data for that purpose. Withdrawal of consent will not affect the lawfulness of processing done before the withdrawal. Data already collected will be retained in accordance with our data retention schedule (Section 5) unless you also request erasure.
Consent Managers
Under the DPDP Act, you have the right to manage your consent through a registered Consent Manager, once such Consent Managers are registered with the Data Protection Board of India. We will support integration with registered Consent Managers as they become available.
4. Data Sharing
We share your personal data only with the following categories of recipients, and only to the extent necessary:
| Recipient | Purpose | Data Shared |
|---|---|---|
| Shopify (e-commerce platform) | Website operation, order management | Order details, account information |
| Razorpay / Payment processors | Payment processing | Payment information (we do not store card details) |
| NimbusPost (delivery partner) | Order delivery | Name, address, phone number, order details |
| Klaviyo (email platform) | Marketing communications (only if you opted in) | Email, name, purchase history |
| QuickReply (WhatsApp) | Order notifications and support | Phone number, order details |
| Supabase (database platform) | Storing quiz results, health companion data, and support records | Quiz responses, health data, account data |
| CommsLayer (customer support platform) | AI-powered customer support | Chat messages, contact information, order queries |
| PostHog (analytics platform) | Website analytics and session recordings | Browsing behavior, device information, session interactions |
We do NOT sell your personal data to any third party or data broker. We do NOT share your personal data for third-party advertising or profiling purposes without your explicit consent.
5. Data Retention
We retain your personal data only as long as necessary for the purpose it was collected:
| Data Type | Retention Period | Reason |
|---|---|---|
| Order and transaction records | 7 years from date of transaction | GST Act compliance |
| Customer account information | Until you request deletion or close your account | Service provision |
| Marketing preferences | Until you withdraw consent | Your ongoing preference |
| Quiz and K9 Health Companion data | 2 years from last use, or until you request deletion | Service improvement |
| Customer support conversations | 2 years from last interaction | Service quality and dispute resolution |
| Website analytics data | 26 months (anonymized) | Service improvement |
After the retention period, your personal data will be securely erased.
6. Your Rights
Under the DPDP Act 2023, you have the following rights:
a) Right to Access
You may request a summary of the personal data we hold about you and how we process it.
b) Right to Correction
You may request that we correct any inaccurate or incomplete personal data.
c) Right to Erasure
You may request that we erase your personal data. We will do so unless we are required to retain it by law (e.g., GST records for 7 years).
d) Right to Withdraw Consent
You may withdraw your consent for any or all purposes at any time, as described in Section 3 above.
e) Right to Nominate
You may nominate another individual to exercise your rights on your behalf in the event of your death or incapacity.
f) Right to Grievance Redressal
You have the right to file a complaint with us about how we handle your data. See Section 10 below.
To exercise any of these rights, contact us at hello@k9vitality.in with the subject line "Data Rights Request." We will respond within 30 days or such shorter period as may be prescribed under the DPDP Rules.
Automated Decision-Making
Our quiz and K9 Health Companion use algorithms to generate product recommendations and wellness information based on the data you provide about your dog. These automated recommendations are general in nature and are not binding. You are free to disregard any recommendation and make your own decisions in consultation with your veterinarian.
7. Children's Data
We do not knowingly collect personal data from individuals under the age of 18. Our quiz and K9 Health Companion are intended for use by adults (pet parents aged 18 and above).
If we learn that we have collected personal data from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal data, please contact us at hello@k9vitality.in.
8. Data Security
We implement reasonable security safeguards to protect your personal data, including: - Encryption of data in transit (HTTPS/TLS) - Access controls and authentication for all internal systems - Row-level security on our databases - Regular security audits of our systems - Rate limiting to prevent unauthorized access attempts - Input sanitization to prevent injection attacks
No method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
9. Data Breach Notification
In the event of a personal data breach that compromises the confidentiality, integrity, or availability of your personal data, we will: - Notify the Data Protection Board of India as required under the DPDP Act - Notify affected individuals without unreasonable delay - Take immediate remedial measures to contain and mitigate the breach
10. Grievance Redressal
If you have any questions, concerns, or complaints about how we handle your personal data, please contact our Grievance Officer:
Grievance Officer: Aman Arjun Patial Email: hello@k9vitality.in Phone: +91 79773 17898 Address: HD-143, WeWork Enam Sambhav, C-20, G Block Rd, G Block BKC, Bandra East, Mumbai, Maharashtra 400051
We will acknowledge your complaint within 48 hours and resolve it within 30 days.
If you are not satisfied with our response, you may file a complaint with the Data Protection Board of India as established under the DPDP Act, 2023.
11. Cross-Border Data Transfers
Some of our service providers (such as Shopify and Klaviyo) may process your data outside India. We ensure that such transfers comply with applicable data protection laws. The Central Government has not, as of this date, restricted transfers to the countries where our service providers operate.
12. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to: - Remember your preferences and cart contents - Understand how you use our website (analytics) - Deliver relevant marketing (only with your consent)
You can control cookies through your browser settings. Disabling cookies may affect your shopping experience.
13. Updates to This Policy
We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by: - Posting the updated policy on this page with a new "Last Updated" date - Sending you an email notification (if we have your email address)
Your continued use of our services after such updates constitutes your acknowledgment of the changes.
14. Contact Us
For any questions about this Privacy Policy:
EcomHeat (K9 Vitality) Proprietor: Aman Arjun Patial Email: hello@k9vitality.in Phone: +91 79773 17898 Address: HD-143, WeWork Enam Sambhav, C-20, G Block Rd, G Block BKC, Bandra East, Mumbai, Maharashtra 400051
GSTIN: 27EIAPP1496K1ZS Udyam Registration: UDYAM-MH-18-0393750
Communication Consent
By submitting your contact details on this website, or by checking the consent box on our contact page, you agree to receive communication from K9 Vitality via RCS, SMS, Email, and WhatsApp for the following purposes:
- Order confirmation, shipping updates, and delivery tracking
- Customer support follow-ups related to your queries or purchases
- Service updates, refill reminders, and product information
- Promotional offers, sales, and new launches (marketing — separate opt-in)
You may withdraw consent for marketing communications at any time by:
- Replying STOP to any SMS or WhatsApp message
- Clicking the unsubscribe link in any email
- Emailing support@k9vitality.in with the subject line "Unsubscribe"
Withdrawal of consent does not affect transactional messages required to fulfil your order or comply with law.
We comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and TRAI's Telecom Commercial Communications Customer Preference Regulations, 2018.